Since 2001 Alpha have supplied accessories for the Isuzu Challenge Expedition.

The ISUZU CHALLENGE expedition is a joint venture of Isuzu Motors Japan, UMI- Universal Motors Israel and the Geographical Tours Company.

The Isuzu Challenge expedition is an extraordinary experience for a select team, in cooperation with international environmental protection organisations, to travel routes to unusual geologic formations and to encounter rare plant and animal populations. The expedition offers off-road excitement and intrigue while focusing on fascinating regional phenomena, and contributes to the appreciation of, and respect for, surrounding ecosystems in the hosting countries.